© 2017 by Danforth Hoover Cutler. Proudly created with Wix.com

Graduated in May 2014 

with a Masters of Science in Business

as Valedictorian with a 3.94 GPA

Graduated in May 2010

with a Bachelor of Arts in International Relations

Work Experience:


Managed Volkswagen's social media budget and partnership with the social media AOR

Oversaw the production of several social first campaigns, including #PinkBeetle and Rival Road, that garnered views and interactions in the multi-millions

Launched newsroom.vw.com providing internal stakeholders from various functions a platform to discuss their initiatives with the public

Launched a responsive mobile website with adaptive elements for vw.com allowing for a cohesive yet custom mobile experience 

Consulted with Customer Care to source a social listening tool and build a social response team thus bringing customer care to Volkswagen social media channels

Managed agency team responsible for the development of Volkswagen’s digital advertising creative across behavioral, retargeting, and 3rd Party Auto site campaigns

Ideated, created and pitched launch strategy for new packaging developed by MWV, including package design, user segmentation, industry audit and brand positioning 

Worked on cross functional team in website redesign to optimize user interface and path to purchase  

Developed and implemented social media strategy, including multi-platform campaigns to drive consumer behavior and introduce new product line

Management Training Program: Rotated through Production, Product Development, Accounting and Sales departments and submitted comprehensive recommendations for improving each department

Hoover & Strong, Inc.
Marketing Specialist
August 2010 - August 2012
Independent Consultant
November 2012 - April 2014
Volkswagen Group of America
Digital Marketing Specialist
November 2014 - November 2016